Privacy Policy for helpMedix.com

General Principles

helpMedix takes its responsibility regarding personal data protection very seriously. helpMedix commits to protecting your privacy and providing you with the best possible experience using this website and application. Your privacy is important, so we advise you to read this privacy policy carefully and be informed. This Privacy Policy may change, so we recommend you check it periodically. By providing your data and accepting the Privacy Policy, you confirm that you agree to use your data as described in this Policy. We will publish the amended text on this page if the Privacy Policy changes. By continuing to use this site and application and providing your data during online contact, you confirm your agreement with the changes in the Privacy Policy.

The Privacy Policy guarantees the protection of our users' privacy on the Internet. You can browse the site for free and without any obligation to disclose your identity or leave any personal information. If you decide to use any of the services we offer, you must provide personal data through registration so that we can provide the requested service. We only request the necessary information to fulfil your request effectively.

We respect your privacy and commit to protecting the personal and confidential data that this site and application collect as necessary for communication and proper business conduct with you. The law, positive regulations, and good business practices store and use the data.

Your data is strictly protected and only available to employees for business purposes and communication with you. All employees are responsible for respecting these principles and have a duty of business secrecy. One protection measure is our Privacy Policy and the use of this site, which is in accordance with the Personal Data Protection Act of the Republic of Serbia ("Official Gazette RS" no. 87/2018) and the General Data Protection Regulation (GDPR).

Acceptance of the Privacy Policy and Usage

By using this site and application, you accept our Privacy Policy and give us consent to use the data you provide on the site by the Privacy Policy. By continuing to use our site, you agree that we can place cookies on your computer to analyze how you use our site. Please read the cookie policy carefully to learn more about the data we collect when you use this site and application. If you do not want to accept cookies when using this site, you must stop using it.

Who is this Privacy Policy intended for?

Given that users can visit the site and application to familiarise themselves with its content and register and open an account, this privacy policy is intended for:

• Registered users of the site and application
• Visitors to the site and application
• Individuals who interact with us in other ways

How Personal Data is Collected

The site and helpMedix collect personal data in the following ways:

• Directly from individuals when they provide their data. For example, by registering on the site.
• Automatically when using the website, in which case helpMedix or third parties engaged by the Company use "cookie" technology to correctly display content, track the number of visits, and monitor movement on our pages, etc. (from now on: "cookie" or cookies) by this Privacy Policy.

Personal Data Processed, Interactive Services, Purpose of Processing, and Basis for Use (Registration)

To successfully process your request, provide the service, and establish contact, we need your name, surname, address, email, phone number, date of birth, and username and password to access your helpMedix account.

Some of our services, such as helpMedix symptom checker, are interactive and may require you to provide health-related information along with other information, such as your age and gender. It is not necessary to register with helpMedix to use the helpMedix symptom checker. Even if you are registered with helpMedix, we do not link the information you provide to the symptom checker with the registration information you have previously provided.

The site and application can anonymize specific data and use it for statistical and analytical purposes so that individual users to whom this data relates cannot be identified either directly or indirectly. For example, the site may determine the percentage of visitors who have viewed certain video content or visited other content on the website.

The purposes of data processing may include communication with users, creating user profiles on the site and application, ensuring the functionality of the website and application regarding temporary "memory" of selected settings, displaying site content, technical administration of the site, improving user experience and enhancing the website, our products, and services, as well as for statistical and analytical purposes.

The legal bases for use are:

• Legitimate interest in managing customer service and adequately responding to user inquiries and requests.
• Legitimate interest to ensure that the content of the website and application is displayed to visitors in the chosen way during each visit for a certain period.
• Legitimate interest to ensure the proper use of the website and application by technical functionalities and display them optimally.
• Personal consent.

Use of Cookies (Internet Cookies)

To improve the site and its overall offer, we collect and process information about visits to its pages and what is searched for, viewed, or used in some way. For this purpose, we use small tools called cookies. Cookies help us collect information about how visitors interact with our web pages. We also use cookies to enable basic services and functionality of web pages, advertising, and analytics.

Depending on how long they are retained in the user's web browser, there are session cookies (which are maintained only during a specific browsing session and are automatically deleted after it ends, used to allow access to particular content) or persistent cookies (which remember information for subsequent visits to the website and are retained until manually deleted or until they expire according to the specified duration, such as cookies that allow the website to remember login data for account creation or tracking cookies).

There are first-party cookies (cookies set by helpMedix as the website owner) and third-party cookies (cookies set by engaged partners providing various services to helpMedix, such as analytics, collecting and processing specific data on how the website is used, and providing information in anonymized form or allowing related content to be displayed on their websites or other locations on the Internet).

Cookies are excellent identifiers and allow better interaction with you, saving resources and time and providing more convenience for you while using the site. Cookies are read only by the web server through your browser in the domain that sent them. A cookie cannot run malicious or other programs on the device you are using. To protect your privacy, you can manage cookies through the warning that appears when you first visit any page of this site. If you continue to use our site, it means you agree to the use of cookies, which is an integral part of the site's Privacy Policy. For more information, see: What are site cookies?

Use of Emailing Lists and Newsletters

As users of this site and helpMedix, you can choose whether to be on the mailing list or not. You can unsubscribe from the mailing list used for occasional marketing campaigns each time you receive a notification (newsletter) to the email you provided when subscribing to notifications.

Email Newsletters

When registering and at various times while using helpMedix sites, you can provide personal information to receive informative/promotional newsletters, such as a newsletter related to a specific health condition, via email from helpMedix and directly from third parties. From time to time, helpMedix may offer users of third-party websites the opportunity to subscribe to our newsletters through those websites. If you choose to subscribe to one of our newsletters on a third-party website, the operator will provide us with the personal information you provided in connection with the subscription request, which we may use by this Privacy Policy as if you had provided it directly to helpMedix.

Email to a Friend

If you use our Email a Friend service about services on the helpMedix site or newsletter, we will ask for your name, email address, and friend's email address. We will automatically send your friend a one-time email inviting them to visit the site using your name and email address as the "from" email address. helpMedix does not use your friend's email information for any other purpose. We will only use the information you provide to send your friend the requested email. If you suspect that someone has provided your personal information to us and you want to request its removal from our database, please use the Contact Us link at the bottom of every helpMedix site page.

Market Research

Periodically, helpMedix may conduct online research surveys on its own and on behalf of third parties. These surveys may be conducted through email invitations, pop-up surveys, and online focus groups. If you choose to participate, you might be required to provide details such as your location, age, and, if applicable, your name and contact information for sweepstakes administration purposes. Information provided in the survey may be used by helpMedix for research and measurement purposes, including the effectiveness of content, advertisements, or programs. The personal information you provide for a sweepstakes entry will only be used for sweepstakes administration and as required by law. We will not knowingly invite individuals under 15 years old to participate in research surveys. Any research surveys conducted by or on behalf of helpMedix will include a link to this Privacy Policy.

User Reviews and Other Public Forums

Regarding the use of our Doctor Directory, users can submit reviews of service providers. Our review feature in the Doctor Directory is open to the public and is not considered private. Any information (including personal information) you share in any review or other forum is designed to be open to the public and is not private. You should carefully consider before posting any personal information on any public forum. What you post can be viewed, disclosed to third parties, or collected by third parties and may be used by others in ways that we cannot control or predict, including to contact you for unauthorised purposes. As with any public forum on any site, the information you post may also appear in third-party search engines.

Emails Sent to helpMedix

This Privacy Policy does not apply to information, business information, ideas, concepts, or inventions that you send to helpMedix via email. If you want to keep content or business information, ideas, concepts, or inventions private or proprietary, do not send them in an email to helpMedix, as we do not bear responsibility for them.

Device Services and Information

When you access and use helpMedix Services, we automatically collect and store in our server logs information from your browser or mobile device, such as your IP address or unique device identifier, browser information (including the referring URL), your preferences and settings, cookies, and information about the content you have viewed and actions you have taken (e.g., searches, ad engagement, clicks, and associated dates and times). helpMedix may also collect specific device information when you install and use the Application, including device model, operating system information, advertising identifier (which is a unique user-resettable advertising identifier associated with the mobile device), and information about the version and usage of the Application. When enabled, we collect precise location information provided by your mobile device, which you can disable through device settings.

Recipients of Personal Data, Data Sharing, and Information Security and Storage

User data is primarily processed and used by helpMedix and its employees. In some cases, it may be necessary for helpMedix to make user data available to third parties. These may include helpMedix's business partners engaged in maintaining website functionality or providing analytical and other services to helpMedix. To ensure that personal data is handled lawfully, helpMedix will enter into appropriate contracts with third parties regarding personal data processing, which, among other things, prescribe the obligation of these parties to handle data exclusively in accordance with helpMedix's instructions and this Privacy Policy so that each user has the rights established by law and applicable positive regulations. In certain legal situations, there may be a legal obligation for helpMedix to make user data available to competent authorities (e.g., court or prosecutor's office).

helpMedix stores user data for as long as necessary to achieve the purpose for which the data was collected and then for an indefinite period. Upon the termination of data storage, helpMedix is obligated to securely remove and delete user data from its systems.

Companies and Service Providers working with helpMedix

helpMedix works with third-party companies and service providers to help provide Services and in other work on helpMedix websites and applications, including those that provide services related to technology, data analysis, research, email management, sweepstakes and contest administration, advertising and marketing, and content. Suppose you are in the Republic of Serbia. In that case, we may also collaborate with certain service providers to better understand your experience on helpMedix websites, including technology that allows us to review and optimise Services based on your interactions with certain pages (e.g., how much time you spend on which pages, which links you choose to click, what you like and dislike, etc.) in an aggregated format. helpMedix's service providers sometimes have limited access to your information while providing products or services to helpMedix. Contracts regulate that our service providers do not use or disclose your information for any purpose other than providing the limited service or function for helpMedix.

Sharing Your Information

helpMedix Affiliates and Corporate Associates

We may share your information with our affiliates, associates, and companies acquired by us or merged with us and our associates for their use for the purposes stated in this Privacy Policy. We collaborate with our associate Blog Media for the purposes stated in this Privacy Policy, including measurement, analysis, identification, personalization, and related to advertising and sponsored programs. According to applicable law, we may share your information with Blog Media, which may also use cookies and other tracking technologies described here for targeted advertising and to provide us with analytics, insights, actions, and other information related to your use of Services or third parties and provide similar services to you. Please review Blog Media's privacy policy for more information about its privacy practices. In the event of a corporate change resulting in, for example, a sale or merger with another legal or natural person, or in the event of an asset sale or bankruptcy, helpMedix reserves the right to transfer your personal information to the new legal entity or the contracting party acquiring the assets. In the event of such a change, your personal information will still be treated by this Privacy Policy unless any changes to the Privacy Policy are made by the section below discussing "Changes to this Privacy Policy."

Cross-Device Tracking

We and our service providers collect and store information about users' interactions with unaffiliated websites and applications that use our technologies, including cookies and similar tracking technologies. This allows us to recognize the presence of a typical user or household behind multiple devices. We do this to:

• Provide personalised advertising on each device inferred from browsing patterns across all devices.
• Detect and prevent fraud.
• Allow users to use our service on one device and seamlessly continue where they left off on another device.
• Limit the number of times the same ad is shown to a user across known or assumed devices. For information about your advertising choices and opt-out, please see this Privacy Policies "Your Choices and Rights" section.

How Information Collected About You is Used

The information about your use of services may be used for the following purposes:

• To provide, improve, and create new Services
• To respond to your inquiries and send you administrative information about helpMedix sites and Services
• To obtain your feedback about helpMedix sites and Services
• To send you secure electronic messages and personalised emails related to your interests inferred from your use of Services, including news, announcements, reminders, and opportunities from helpMedix
• To statistically analyse trends and user behaviour and activity, including how often certain areas of helpMedix sites are visited, how Services are used, and how many emails are received and opened
• To provide you and individuals with similar demographic characteristics and interests with more relevant content, including advertising on helpMedix sites and applications and off them
• To offer lead generation services
• To detect and protect against fraud and other threats to Services and our users
• To identify issues with Services
• To conduct research and measurement activities, including as described below, and to manage your account. Additionally, helpMedix may use personal information about you for other purposes disclosed to you at the time we collect the information and/or with your consent. helpMedix may combine your personal information and other information collected about your use of Services and supplement it with information from external sources for the purposes described in this Privacy Policy. For example, information that helpMedix collects about you may be combined by helpMedix with other information available to helpMedix through third parties for research and measurement purposes, including measuring the effectiveness of content, advertisements, or programs. This external source information may include age, gender, demographics, geographical information, personal interests, purchase activity, or other information. We may report aggregate information that cannot identify an individual user of helpMedix sites back to our current or future advertisers and other business partners.

Third-Party Advertisers and Third-Party Websites

helpMedix may share information we have about you, such as cookie IDs or IP addresses, with third-party advertising service providers who may use this information on our behalf to help helpMedix deliver advertising on helpMedix sites and third-party websites as further described in our Cookie Policy. Certain content, services, and advertisements offered through helpMedix sites may be directed to or contain links to websites hosted and operated by a company other than helpMedix ("Third-Party Websites"). helpMedix does not share your personal information with these Third-Party Websites without your consent. Still, you should be aware that any information you disclose to these Third-Party Websites once you access them is not subject to this Privacy Policy. helpMedix does not endorse and is not responsible for the privacy practices of these Third-Party Websites. You should review the privacy policy posted on the Third-Party Website to understand how that Third-Party Website collects and uses your information.

At helpMedix, we believe in transparency. We make it clear to you when you leave our site and enter a Third-Party Website, either by requiring you to click on a link or by notifying you on our site. If you see a phrase such as "Powered by" or "in partnership with" followed by a company name that is not helpMedix, you are on a website hosted by a company that is not us. When you use a co-branded service or provide information on a co-branded website, we may pass on the collected information to that partner, including third-party service providers. We also include social widgets on our sites that allow you to interact with associated social media services. These widgets may collect browsing data that may be received by third parties providing the widget and controlled by those third parties. You can manage your privacy preferences directly with the corresponding social network platform.

Compliance with Law, Regulation, and Law Enforcement Requests

In some instances, helpMedix is obliged to cooperate with state authorities enforcing the law and, therefore, may disclose personal information to third parties in the following cases:

• To comply with legal requirements such as law, regulation, search warrant, subpoena, or court order.
• When we believe in good faith, disclosure is necessary to protect our rights, protect our safety or the safety of others, investigate fraud, or respond to a government request.
• In exceptional cases, such as responding to a physical threat to you or others, to protect property, or to defend or assert your and our rights.

Data Security and Safety

At helpMedix, we proactively implement physical, technical, and electronic security measures to prevent accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access to personal data. These measures are not just for those outside of helpMedix, but also for those within, as access to data is limited only to those persons whose duties necessarily require such access and who are instructed on the application of data protection regulations.

"Although there are no infallible security systems, helpMedix cannot guarantee that the security of systems under its direct control will never be compromised. In the event of a personal data breach, helpMedix will take all necessary measures and notify the relevant state authorities as required by regulations and the individuals (natural persons) whose data is affected, if possible."

We are committed to protecting your personal information. When you enter personal information (including personal health information) in various Services, we encrypt the transmission of that information or use SSL (Secure Socket Layer) technology.

We will retain your personal information if your account is active or as needed to provide you with Services. You can remove your personal information anytime or instruct us to remove it from our servers. Still, you should be aware that removing every piece and record of your provided information is technologically impossible to helpMedix.

See 'Your Rights' below for more information on how you can update or remove your personal information. We respect your rights and will also retain your personal information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.

"Your Rights" - Rights of Data Subjects

A natural person to whom the data relates has certain rights regarding the processing of personal data guaranteed by law, namely:

Right of Access: The natural person can request information on whether helpMedix processes personal data and access to those data. helpMedix will provide a copy of the processed data upon the individual's request.

Right to Rectification and Supplement: The natural person has the right to correct inaccurate data without undue delay and to have incomplete data supplemented, including providing an additional statement.

The Right to Erasure means that individuals have the right to ask for their data to be deleted in the following circumstances:

• when the data is no longer needed for its original purpose
• when the individual withdraws their consent, and there is no other legal basis for processing the data
• when the individual objects to processing their data according to the law.

The Right to Restriction of Processing: An individual has the right to limit the processing of their data in the following circumstances:

• If the accuracy of the data is being contested, the individual can request a restriction while the accuracy is verified.
• If the processing is unlawful and the individual opposes the erasure of the data, they can request restriction of its use instead.
• If helpMedix no longer needs personal data for processing, the individual will require it for legal purposes.
• If the individual has objected to processing based on legitimate interest, the processing can be restricted pending verification of helpMedix's legal basis for processing.

Right to Object: If the individual considers it justified in relation to their particular situation, they have the right to object at any time to the processing of personal data based on legitimate interest, including profiling based on those provisions.

Right to Data Portability: The natural person has the right to receive the personal data previously provided to helpMedix in a structured, commonly used, and machine-readable format and to transfer those data to another data controller.

Right to Withdraw Consent: If processing is based on consent, the individual has the right to withdraw consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

Right to Lodge a Complaint: The natural person has the right to lodge a complaint regarding the processing of their personal data with the Commissioner for Information of Public Importance and Personal Data Protection, whose contact details are:

Commissioner for Information of Public Importance and Personal Data Protection Bulevar Kralja Aleksandra 15, Belgrade 11120 Working hours: Monday to Friday, from 7:30 am to 3:30 pm Phone: +38111 3408 900 Fax: +38111 3343 379 Email: office@poverenik.rsWebsite: www.poverenik.rs

Unregistering from the Website

If you are registered and wish to delete any of your registration information provided to us from our active databases and, where feasible, from our backup media, please contact us using the contact information provided below in the "Contact Us" section regarding your personal information or privacy or through the Contact Us link available at the bottom of every helpMedix site page. Upon your request, we will delete your registration information from our active databases and, where feasible, from our backup media. You should be aware that removing every piece and record of information you have provided to helpMedix sites from our servers is technologically impossible.

Unregistering from Email Newsletters

Follow the instructions included at the bottom of the newsletter and use the Unsubscribe link found in emails. Log in to helpMedix sites and uncheck the newsletters you no longer wish to receive in the "My Profile" section. If you no longer wish to receive personalised emails or secure electronic messages from helpMedix, change your email preferences or follow the unsubscribe instructions in each email. All promotional emails sent by helpMedix with opportunities from helpMedix or with offers or informational materials from helpMedix on behalf of our sponsors will contain an opportunity to unsubscribe from receiving further emails of that type in the future from helpMedix, unless you re-subscribe.

Cookies

Most browser software can be set to reject cookies. Most browsers offer instructions on how to reset the browser to reject cookies in the "Help," "Settings," or "Preferences" section on the toolbar of your browser. See our Cookie Policy for additional information on opting out of cookies.

Mobile Opt-Out

You can also control interest-based advertising on your mobile device by enabling the "Limit Ad Tracking" setting in your iOS device settings or the "Opt-Out of Ads Personalization" setting in your Android device settings. This will not prevent you from seeing ads, but it will limit the use of your device's advertising identifier for ad personalization based on your interests. If you have questions about how to opt out of cookies on your specific device, please check with your device manufacturer.

Children

We are committed to protecting children's privacy. helpMedix sites are not designed or intended to attract children under the age of 15 and do not collect personal information from anyone we actually know to be under the age of 15.

Note for Users Outside the Republic of Serbia

helpMedix and our technical infrastructure are located in the Republic of Serbia. The personal information you provide is stored on servers in the Federal Republic of Germany. If you are in another jurisdiction, you should know that to provide Services, we must transfer your personal information to the Federal Republic of Germany, which will be stored and processed by this Privacy Policy. We may transfer your information outside the Federal Republic of Germany to service providers in other countries. Using the Services, you consent to such collection, storage, and processing in the Federal Republic of Germany and elsewhere. However, the Federal Republic of Germany and other jurisdictions may offer different levels of data protection that are considered adequate in your country of domicile. We will take reasonable steps to protect your personal information. Note that your personal information may be accessible to the state authorities of the Federal Republic of Germany or its officials in case of initiated legal proceedings conducted in the Federal Republic of Germany.

Contacting helpMedix Regarding Your Personal Information or Privacy

If you have any questions or concerns about your personal information or privacy, please don't hesitate to contact us. You can do this by emailing us using the 'Contact Us' link at the bottom of every helpMedix site page. We're here to help and will respond to your query as soon as possible.